Founder & CEO

Zaid Sharif, widely known as Zaid Bhai across Pakistan and beyond, is the founder and CEO of Zaid Attar Wale and AM Fragrances. More than just a businessman, Zaid Bhai is an entrepreneur, perfume business enthusiast, fragrance mentor, passionate perfumer, and a true inspiration to anyone chasing their dreams with honesty and heart.

His journey didn’t begin in a luxurious office, but on the tough streets of life. At just 15 years old, Zaid Sharif stepped out of his home, not to play, but to find work. His family was facing a financial crisis, and he was determined to support them. From humble beginnings, Zaid Sharif took on every opportunity with dignity and unwavering determination to uplift his loved ones.

Through all the hardships, one thing remained constant: his deep love for fragrances. He was truly obsessed with scents. Over time, he learned, experimented, and evolved. Eventually, he stepped into the online world of perfumes and attars. Slowly but surely, his honesty, dedication, and genuine connection with people began to shine through.

Today, Zaid Bhai leads two successful fragrance ventures:

Zaid Attar Wale – One of the top perfume brands in Pakistan, offering over 800+ perfume clones inspired by more than 50+ international designer fragrance houses.

AM Fragrances – A wholesale business that empowers struggling or beginner entrepreneurs to start their perfume brand with minimal investment. Zaid Bhai's team offers free mentorship and complete guidance. Thanks to his support, 1,000+ wholesale clients have successfully launched their businesses, and over 8,000 students from Pakistan and abroad have learned the art of perfumery or perfume business through him.

And that’s not all, Zaid Bhai is also the nose behind 15+ unique signature fragrances, with several already launched. If you're curious to explore the scents he has crafted, you can find them listed on Fragrantica, the world’s largest fragrance database.

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Zaid Attar Wale on Fragrantica